Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who
Direct mail presents a rare opportunity to engage your audience’s senses. Take advantage by incorporating a fragrance into your next direct mail piece. A benefit of direct mail is the tangible value it holds for recipients. Unlike many other marketing channels, direct mail can be physically held by your audience. And because of this, direct
Direct mail copy can be difficult to master. Fortunately, there are a few principles of writing direct mail copy that have stood the test of time. Here are seven of them. Direct mail marketing is a challenging field to be in these days. Not only are direct mail marketers up against advertising on digital channels
A postage rate increase on First Class Mail, international mail, Standard Mail, Periodicals and package services will officially take effect on May 31, 2015. The increase was originally planned for April 26, but was delayed after the Postal Regulatory Committee (PRC) remanded proposed rates for Standard Mail, periodicals and package services back to the USPS.
Extend Your Reach, an integrated marketing services provider based in Grand Rapids and Lansing, MI, has been recognized by the United States Postal Service for its pairing of direct mail with marketing technology. Extend Your Reach is one of 20 companies in the United States that received the 2015 Mail Technology award from the USPS
At Extend Your Reach, we love to tell our customers about what a great opportunity direct mail presents, especially when integrated with new technologies. However, we’re also strong believers in the idea that anything worth doing is worth doing right. With that, we’ve compiled a list of what NOT to do in your next direct
Mailers, re-mark your calendars. The postal rate increase originally planned for April 26 will now likely happen on May 31. The United States Postal Service has again submitted a proposal to the Postal Regulatory Committee (PRC) to raise postage rates on Standard Mail, Periodicals and Package Services. The new proposal was submitted after two others
Direct mail made the cut into your 2015 marketing plan. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s). But before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?
A proposed postage rate increase will NOT happen on April 26, after all. On Friday, March 27, the Postal Service announced that it would delay the implementation of new market-dominant competitive rates and classification changes until all proposed changes are approved by the Postal Regulatory Committee (PRC). The decision is the latest in an ongoing
Congratulations to Megan Brennan, who earlier this month was sworn in as the 74th postmaster general of the United States Postal Service. Brennan is the first woman to hold the postmaster general title in the 240 years since the position was established. During her installation ceremony, Brennan said that she herself is a representative of
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