Statements and other transactional documents are the most read of all direct mail pieces. Get the most out of each mailing by adding a few simple elements. Does your business mail transactional documents, such as statements and invoices, to customers? Have you considered that you could be getting more out of them? Transactional documents are

Shortly after their grand opening, Freshwater Vapor, a Grand Rapids e-cigarette retailer, came to Extend Your Reach for help with a direct mail campaign. We identified two challenges: A general lack of awareness about “vaping” (a term that more accurately describes smoking with an e-cigarette or similar device), especially among women. They offered an experience

A postage rate increase is on the horizon for mailers. In October 2014, the United States Postal Service announced that it would postpone its usual January rate increase amidst uncertainty about the permanence of an exigent surcharge issued in January 2014. In mid-January, however, the USPS filed a proposal to raise postage rates for 2015.

The new process is meant to reduce undeliverable-as-addressed mailpieces and help ensure that direct mail reaches its intended audience; but it could also mean fees for those not in compliance. by Don Fare — In December 2014, the United States Postal Service published a Federal Register notice proposing to add a new Address Quality Measurement

We are pleased to share that Amer Gerzic has been promoted to president of Extend Your Reach. Amer was promoted from executive vice president, a post he held since April 2013. His career with Extend Your Reach began in 1999, when he was hired as a machine operator and quickly moved to positions of increased

Earlier this month, Marketing Land published The State of Digital Marketing in 2015, an article describing the trends that will set the course for digital marketing next year and beyond. The author’s main point: big data will rule. Also paving the way for digital marketing in 2015, according to columnist James Green, will be automation

UPDATE (5/21/15): Read the latest about the 2015 postage increase. The United States Postal Service (USPS) recently announced that a January 2015 price increase on postage will be postponed. According to an Industry Alert issued by USPS on October 1, current postage rates will remain in effect through early 2015. The postponement is the result

The cost associated with selling to an established customer is usually much lower than that of selling to a first-time customer. So, while direct mail is a powerful tool for acquiring customers, it’s important not to overlook its ability to build customer loyalty. Direct mail marketing strategies for building customer loyalty “Loyalty,” the umbrella term

Personalized mail not only helps build customer loyalty, but typically outperforms its generic counterparts. Traditional methods of personalizing mail still work today. Addressing a recipient by name makes a better impression than simply referring to someone as “friend” or “current resident.” Likewise, you’ll score points by handwriting addresses, signing letters in blue ink and using

  Do you know what your company’s brand is? A brand is more than a logo, symbol, slogan or color combo, although all of these elements can help communicate your message. Think of it as a pledge: This is what customers can consistently expect from my company and its products or services. Four easy questions