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Insight

  Do you know what your company’s brand is? A brand is more than a logo, symbol, slogan or color combo, although all of these elements can help communicate your message. Think of it as a pledge: This is what customers can consistently expect from my company and its products or services. Four easy questions

Offering a full range of landscaping materials to commercial and residential clients, Kalamazoo Landscape Supplies, based in Michigan, faced a unique marketing challenge in 2014. A record-breaking cold winter and late spring meant that homeowners would not be making purchases for their land-scape projects until much later than normal. The company needed marketing that would

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