By Dave Hytinen I’ve seen something disturbing in the marketing community, and I’m calling it out. My name for it is “couch fishing”. Couch fishing = passive marketing; i.e. waiting for qualified prospects to find you, rather than seeking them out. Think of it this way: You’re wearing your comfy clothes and relaxing on the
by Kim Farrow, marketing associate If any one of the 2016 presidential candidates could promise more time in the day, I’m almost certain that person would win by a landslide. Professionals of all types – marketers included – are up to their ears in to-dos. Never mind that our days our filled with barrages of
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We are pleased to introduce Kristen Nauss as our new Marketing Director. “We are thrilled to have Kristen as part of our team,” said Amer Gerzic, president of Extend Your Reach, “her positive outlook and unique skill set will help take our internal and external communications to the next level.” Kristen brings more than 20
As the tech industry continues to grow, the USPS is playing a major role. How? Through expanded delivery services for companies like Amazon and Netflix. Dependable, reliable, in rain or shine, the Postal Service is there, delivering your mail. And for the past couple of years, this includes Sunday package delivery. With the tech
It’s Thursday night, and you’re at a local bar with some friends. Somehow, they’ve convinced you to sing karaoke, but when you get up on stage, you find out the screen that displays the lyrics is out of order. You know the beat and some of the verses, so you go for it anyway –
This fall, New Yorkers are going to experience a new kind of snail mail. The United States Postal Service is rolling out their Real Mail Notification (RMN) service where users can get a preview of their daily mail the morning of the delivery. Waiting for that check to come through the mail? You will know
A short while ago, we wrote a post describing the ways that you can get the most out of transactional mail; that is, documents such as statements, bills and notices. One of the four suggestions was to “include personalized messages to cross-sell, upsell or educate.” Lucky for us, there is a much shorter term to
By Dave Hytinen Think about your favorite song. Is the tempo fast or slow? Is the rhythm soothing or exciting? Now think about the last marketing campaign that really resonated with you. Can you remember how many times or how often you noticed elements of the campaign? Though it may be difficult to recall, the
UPDATE: Looking for more current direct mail stats? Read 6½ direct mail stats every marketer should know. More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “direct mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,”
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