Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who

Shortly after their grand opening, Freshwater Vapor, a Grand Rapids e-cigarette retailer, came to Extend Your Reach for help with a direct mail campaign. We identified two challenges: A general lack of awareness about “vaping” (a term that more accurately describes smoking with an e-cigarette or similar device), especially among women. They offered an experience

Offering a full range of landscaping materials to commercial and residential clients, Kalamazoo Landscape Supplies, based in Michigan, faced a unique marketing challenge in 2014. A record-breaking cold winter and late spring meant that homeowners would not be making purchases for their land-scape projects until much later than normal. The company needed marketing that would