With the potential for rumors to spread, I’d like to address some recent news about Extend Your Reach. Many of you have heard (directly and indirectly) that things are changing at Reach. This fact is true. We recently conducted an in-depth cost analysis, which revealed to us that certain departments were no longer profitable. Ultimately,

If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is

EYR staff joined more than 3500 runners to participate in the Metro Health Grand Rapids Half Marathon and Run Thru the Rapids last weekend. If you follow us on social media, you may have noticed a few pictures of #TeamEYR at last weekend’s big races; that is, the 12th annual Metro Health Grand Rapids Marathon

by Kim Farrow, marketing associate If any one of the 2016 presidential candidates could promise more time in the day, I’m almost certain that person would win by a landslide. Professionals of all types – marketers included – are up to their ears in to-dos. Never mind that our days our filled with barrages of

We are pleased to introduce Kristen Nauss as our new Marketing Director. “We are thrilled to have Kristen as part of our team,” said Amer Gerzic, president of Extend Your Reach, “her positive outlook and unique skill set will help take our internal and external communications to the next level.” Kristen brings more than 20

By Dave Hytinen Think about your favorite song. Is the tempo fast or slow? Is the rhythm soothing or exciting? Now think about the last marketing campaign that really resonated with you. Can you remember how many times or how often you noticed elements of the campaign? Though it may be difficult to recall, the

Extend Your Reach President Amer Gerzic attended the 2015 conference hosted by the National Association of Presort Mailers last week. He shares a few of his key takeaways and their implications for USPS customers. by Amer Gerzic — For the past several years, I have attended the National Association of Presort Mailers (NAPM) conference, held

We are pleased to share that Amer Gerzic has been promoted to president of Extend Your Reach. Amer was promoted from executive vice president, a post he held since April 2013. His career with Extend Your Reach began in 1999, when he was hired as a machine operator and quickly moved to positions of increased