Extend Your Reach President Amer Gerzic attended the 2015 conference hosted by the National Association of Presort Mailers last week. He shares a few of his key takeaways and their implications for USPS customers. by Amer Gerzic — For the past several years, I have attended the National Association of Presort Mailers (NAPM) conference, held
UPDATE (3/24/15): Postage rates for Standard Mail, periodicals and package services remain uncertain after the Postal Regulatory Commission returned a second proposal from the Postal Service last Wednesday. Per Order No. 2378, the USPS resubmitted their proposal for approval by the PRC on March 12. For the second time in the case, the PRC remanded
Statements and other transactional documents are the most read of all direct mail pieces. Get the most out of each mailing by adding a few simple elements. Does your business mail transactional documents, such as statements and invoices, to customers? Have you considered that you could be getting more out of them? Transactional documents are
Shortly after their grand opening, Freshwater Vapor, a Grand Rapids e-cigarette retailer, came to Extend Your Reach for help with a direct mail campaign. We identified two challenges: A general lack of awareness about “vaping” (a term that more accurately describes smoking with an e-cigarette or similar device), especially among women. They offered an experience
A postage rate increase is on the horizon for mailers. In October 2014, the United States Postal Service announced that it would postpone its usual January rate increase amidst uncertainty about the permanence of an exigent surcharge issued in January 2014. In mid-January, however, the USPS filed a proposal to raise postage rates for 2015.
The new process is meant to reduce undeliverable-as-addressed mailpieces and help ensure that direct mail reaches its intended audience; but it could also mean fees for those not in compliance. by Don Fare — In December 2014, the United States Postal Service published a Federal Register notice proposing to add a new Address Quality Measurement
We are pleased to share that Amer Gerzic has been promoted to president of Extend Your Reach. Amer was promoted from executive vice president, a post he held since April 2013. His career with Extend Your Reach began in 1999, when he was hired as a machine operator and quickly moved to positions of increased
Earlier this month, Marketing Land published The State of Digital Marketing in 2015, an article describing the trends that will set the course for digital marketing next year and beyond. The author’s main point: big data will rule. Also paving the way for digital marketing in 2015, according to columnist James Green, will be automation
UPDATE (5/21/15): Read the latest about the 2015 postage increase. The United States Postal Service (USPS) recently announced that a January 2015 price increase on postage will be postponed. According to an Industry Alert issued by USPS on October 1, current postage rates will remain in effect through early 2015. The postponement is the result
The cost associated with selling to an established customer is usually much lower than that of selling to a first-time customer. So, while direct mail is a powerful tool for acquiring customers, it’s important not to overlook its ability to build customer loyalty. Direct mail marketing strategies for building customer loyalty “Loyalty,” the umbrella term
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