We’re used to hearing that direct mail is dead, but with a recent article that calls for traditional marketers to retire, we feel the need to speak up. In an article published earlier this month on, contributor Beth Romelus made the claim that traditional marketers should retire in the face of technology and rising

A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district

If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is

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