By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is
By Don Fare Many of us have a list of things we want to accomplish in our life. The list could include career advancement, education goals, family, and, in my case, skydiving. Inspired by George H.W. Bush, who went skydiving at the young age of 90, I decided to give it a go myself. I
This is NOT just another opportunistic Pokémon GO blog post. By Kim Farrow Three weeks ago, the world as we know it was changed in a tidal wave of nostalgia. It’s started with the release of a free app called “Pokémon GO” – a mobile augmented reality game based on the franchise that took over
By Kristen Nauss, Marketing Director I recently hit a major milestone in my career; my voice work career is now old enough to drink. YAY! 21 years of getting paid to read copy and give it life. Some copy has been really boring legalese – sorry to those folks who had to endure lectures on
By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the
We’re used to hearing that direct mail is dead, but with a recent article that calls for traditional marketers to retire, we feel the need to speak up. In an article published earlier this month on Business2Community.com, contributor Beth Romelus made the claim that traditional marketers should retire in the face of technology and rising
A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district
If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is
The marketing world can be a scary place. With so many mediums and channels available, it’s often easiest to follow the latest trends – or to stick with only what you know has worked in the past. Unfortunately, neither of these option is great. Consumers’ expectations of brands are evolving, and it’s important that your
By Dave Hytinen I’ve seen something disturbing in the marketing community, and I’m calling it out. My name for it is “couch fishing”. Couch fishing = passive marketing; i.e. waiting for qualified prospects to find you, rather than seeking them out. Think of it this way: You’re wearing your comfy clothes and relaxing on the