This past week has been jam-packed for our team at Extend Your Reach – with education at Digital Summit Detroit, with planning our own communication plan for the next year, and with excitement about participating as a team in the Lake Michigan Credit Union Bridge Run this Sunday. With all this in mind, we’re keeping
A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district
We put our marketing team, sales team and president in one room for five hours. You won’t believe what happened next!
If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is
It’s Thursday night, and you’re at a local bar with some friends. Somehow, they’ve convinced you to sing karaoke, but when you get up on stage, you find out the screen that displays the lyrics is out of order. You know the beat and some of the verses, so you go for it anyway –