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Happy summer, dear readers! In case you missed all the tweets, Facebook posts, and promotional emails, yesterday marked the Summer Solstice in the northern hemisphere – an opportunity for marketers of every kind. (Hopefully you got a great deal on that pool float you’ve had your eye on for a while now…) Anyway, while the

To say that marketing content is abundant would be a serious understatement. Every day, marketing professionals from every industry are sharing their knowledge on topics ranging from the meaning of different colors in direct mail to the ways that artificial intelligence is changing the marketing game – and everything in between. So what does this

By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,

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