This week was a big one for most, starting out with Valentine’s Day and ending with National Random Acts of Kindness Day. That’s why the themes in the following articles include a mix of inspiration and a little bit of tough love (a.k.a reality checks). Take a look and let us know your thoughts.
In this week’s roundup, we’ve shifted our focus from wellness to the trends that will dominate marketing in 2017 and beyond. From balancing the paradox of “planning to be agile”, to the new era of email marketing, here are our favorite headlines from the week. How To Balance Long Term Planning And Marketing Agility
As January fades into February, many of us are already feeling a little… burned out. You might be feeling worn out from taking on a challenging New Year’s Resolutions, working through demanding first-quarter projects, or just from signing on to Facebook a little too often. That’s why our focus this week is heavier on the
In the week following the inauguration of Donald Trump as the 45th president of the United States, our newsfeeds have been full of headlines about policy changes, the Women’s March, and Twitter feuds. However you feel about the new administration, we’re guessing that, like us, you might be a little tired of political news. And
If you visited our blog last week, you may have noticed our new series, where we promise to share a taste of some of our favorite headlines from the week (if not, check it out here). Well, in true series form, we’ve come back for a second round. Below is a quick roundup of our
To say that marketing content is abundant would be a serious understatement. Every day, marketing professionals from every industry are sharing their knowledge on topics ranging from the meaning of different colors in direct mail to the ways that artificial intelligence is changing the marketing game – and everything in between. So what does this
Fall is here, which means changing leaves, pumpkin spice lattes… and the official countdown until the holiday season. It also means that savvy marketers like you are probably thinking about what you can do to boost business around the end of the year. Whether you’re a retailer planning a Black Friday promotion, a service provider
The best marketing tools are right in front of you: My favorite lessons from #SocialMitten 2016 – Part 3
By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,
By: Kim Farrow This is the second part of a three part series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you haven’t already, check out part one. — The theme for this second set of lessons? The larger role of marketers.
By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is