marketing Archives

Creating an integrated marketing strategy? First, define your audience

It’s Thursday night, and you’re at a local bar with some friends. Somehow, they’ve convinced you to sing karaoke, but when you get up on stage, you find out the screen that displays the lyrics is out of order. You know the beat and some of the verses, so you go for it anyway –

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Transpromo explained: How to boost sales and customer loyalty

Insight, Marketing

A short while ago, we wrote a post describing the ways that you can get the most out of transactional mail; that is, documents such as statements, bills and notices. One of the four suggestions was to “include personalized messages to cross-sell, upsell or educate.” Lucky for us, there is a much shorter term to

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What do marketing and music have in common?

Insight, Marketing

By Dave Hytinen Think about your favorite song. Is the tempo fast or slow? Is the rhythm soothing or exciting? Now think about the last marketing campaign that really resonated with you. Can you remember how many times or how often you noticed elements of the campaign? Though it may be difficult to recall, the

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18 direct mail stats every marketer should know

Insight, Marketing

UPDATE: Looking for more current direct mail stats? Read 6½ direct mail stats every marketer should know. More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “direct mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,”

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Case study: How we created an award-winning direct mail campaign

Case Study, Insight

Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who

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How adding fragrance can enhance direct mail

Insight, Marketing

Direct mail presents a rare opportunity to engage your audience’s senses. Take advantage by incorporating a fragrance into your next direct mail piece. A benefit of direct mail is the tangible value it holds for recipients. Unlike many other marketing channels, direct mail can be physically held by your audience. And because of this, direct

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Planning Your Next Direct Mail Campaign: Letter or Postcard?

Insight, Marketing

Direct mail made the cut into your 2015 marketing plan. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s). But before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?

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