As January fades into February, many of us are already feeling a little… burned out. You might be feeling worn out from taking on a challenging New Year’s Resolutions, working through demanding first-quarter projects, or just from signing on to Facebook a little too often. That’s why our focus this week is heavier on the wellness side; namely, some simple tricks to help you be more productive and less stressed.
With a couple of marketing articles sprinkled in, here are our favorite headlines from this week (including one from 4 years ago).
Why Google, Twitter, and LinkedIn Employees Are Kicking These Seven Work Habits
The Takeaway: If you’ve already given up on your New Year’s resolution, know that you’re not alone. It’s common for people to bite off more than they can chew, which is what makes this list of resolutions so refreshing. Your 2017 goals don’t have to involve making sweeping changes to your lifestyle – instead, start with small, day-to-day habits you can realistically hold yourself accountable for. Some of these habits are easier to kick than others, but choose one or two that work for you and stick with it. We believe in you!
Wendy’s Unveils Its First Super Bowl Ad in 50 Years, and It Will Give You the Chills
The Takeaway: Wendy’s Super Bowl campaign is a prime example of a well thought-out, integrated campaign. Many social media pros praised Wendy’s earlier this year when their social media team got snarky with Twitter users, while others deemed it a risky move. But their Super Bowl spot and the coordinating website demonstrate that there was, in fact, a strategy behind the social media shake-up. All three elements share consistent messaging and tone, all with the goal of tackling a misconception about the brand.
As marketers, it’s fun to see a fully integrated campaign come together like this one. Now, we encourage you to think about what you can do to make each of your marketing initiatives work together. What are you already doing that can fit together? What should you start doing to reach people in multiple layers?
Reduce Your Stress in Two Minutes a Day
The Takeaway: This article from Harvard Business Review is an oldie, but a goodie. Much like the tech insiders in the last article, the subject of this article made small but effective changes to his daily routine. The result: reduced daily stress and the ability to “find more joy in the journey.” Sounds pretty good, right? The five tools outlined really come down to one main principle: mindfulness.
P&G Just Told Digital Media To Jump – AND Told Them How High
The Takeaway: In a world dominated by digital giants like Facebook and Google, it can be easy to feel like your marketing is subject to something as simple as a change in an algorithm. But this move by P&G is an attempt to shift the power back to brands and advertisers. Marketers have struggled for a long time with ad viewabilty and tracking metrics from digital media providers. By asking for a single standard for all platforms, Marc Pritchard of P&G will likely help streamline the audience measurement tools available to marketers – making it easier for us to determine what’s working and what isn’t.