Insight Archives

Timeless communication lessons we can all learn from Pokémon GO

This is NOT just another opportunistic Pokémon GO blog post. By Kim Farrow Three weeks ago, the world as we know it was changed in a tidal wave of nostalgia. It’s started with the release of a free app called “Pokémon GO” – a mobile augmented reality game based on the franchise that took over

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To congratulate or no? The question of authenticity in automation

Insight, Marketing

By Kristen Nauss, Marketing Director I recently hit a major milestone in my career; my voice work career is now old enough to drink. YAY! 21 years of getting paid to read copy and give it life. Some copy has been really boring legalese – sorry to those folks who had to endure lectures on

human to human marketing

The Mail Moment

Insight, Marketing

By Don Fare, Account Executive The United States established a permanent depository for overseas mail as early as 1775, when Benjamin Franklin was appointed as the first Postmaster General under the Continental Congress. The first letters delivered in America helped earlier settlers connect, and stay connected with, family members that often lived hundreds of miles

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An amusing lesson in email subject lines

Insight, Marketing

By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the

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Postage rates set to drop April 10

Insight, USPS Updates

Good news for mailers isn’t great for everyone. The US Postal Service announced last month that mailers can expect a postage decrease for the first time in nearly 97 years. The rate reduction, which should take effect on April 10, is the result of limits placed on an exigent surcharge that the USPS implemented

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Traditional marketers don’t need to retire; they just need to change their thinking

Insight, Marketing

We’re used to hearing that direct mail is dead, but with a recent article that calls for traditional marketers to retire, we feel the need to speak up. In an article published earlier this month on Business2Community.com, contributor Beth Romelus made the claim that traditional marketers should retire in the face of technology and rising

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Honor thy mailing list: A lesson in direct mail prudence

Insight, Marketing

A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district

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We put our marketing team, sales team and president in one room for five hours. You won’t believe what happened next!

Insight, Marketing

If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is

integrated marketing strategy marketing our team personas target audience

We’re not your typical marketing zombies

Insight, Marketing

The marketing world can be a scary place. With so many mediums and channels available, it’s often easiest to follow the latest trends – or to stick with only what you know has worked in the past. Unfortunately, neither of these option is great. Consumers’ expectations of brands are evolving, and it’s important that your

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Go #TeamEYR: Race weekend recap

EYR News, Insight

EYR staff joined more than 3500 runners to participate in the Metro Health Grand Rapids Half Marathon and Run Thru the Rapids last weekend. If you follow us on social media, you may have noticed a few pictures of #TeamEYR at last weekend’s big races; that is, the 12th annual Metro Health Grand Rapids Marathon

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