Happy Sixth of July! We hope you had a fun and relaxing Independence Day, with that nice vacation day (or a few) sandwiched right in the middle of the week. Whether you’re working today or “working” today, we’re guessing you probably don’t feel like doing a ton of heavy reading, so we’re keepin’ it light
Grab a cold beverage and crank the A/C, dear readers. It’s about to be real hot in Michigan. Lucky for us, we get to enjoy the particularly warm weather from the comfort of our air-conditioned office today. And tomorrow? That might just call for lounging by the pool, a trip to the beach, or eating
Happy summer, dear readers! In case you missed all the tweets, Facebook posts, and promotional emails, yesterday marked the Summer Solstice in the northern hemisphere – an opportunity for marketers of every kind. (Hopefully you got a great deal on that pool float you’ve had your eye on for a while now…) Anyway, while the
By: Kristen Nauss We’ve all been there. You’ve identified an opportunity in your business and decided to commit to a solution. After months of work, you’ve convinced your boss that it’s time to finally move forward on something, and then you sit there, wide-eyed, stunned, and unsure of what to do next. As a
Are you ready for a HOT weekend ahead? Time to pull out the pool float and the frozen margaritas. It’s been a busy and exciting week for us here at EYR. We’ve made new connections and had some great meetings. Oh, and we’re rounding out an excellent week with a solid roundup of Our Favorite
Hello Friday, old friend. This past week has been punctuated with many different types of headlines: some terribly sad, some scary, and some happy. We hope you’ll classify this week’s edition of Our Favorite Headlines as inspiring – or, more simply, just good. We’re covering a few different topics this week, ranging from how direct-to-consumer brands
Can you believe that it’s June already?! Seriously, it feels like we just rang in the new year last week. I guess it’s true what Ferris Bueller had to say so many years ago: “Life moves pretty fast…” We had a solid list of articles queued up to share with you last week, but decided
Hooray for Friday! In this week’s roundup, we’re bringing you some serious inspiration. Our Favorite Headlines this week include some ideas for turning your customers into superfans, a checklist for finding your brand voice, and a look at some great (and not-so-great) campaigns from big brands. Last but not least, we’re sharing an excellent article
Friday is here once again, and with it a cool weekend ahead. Not the shades-and-swagger kind of cool, but the make-sure-you-wear-a-jacket-or-you’ll-catch-a-cold kind. Whatever your plans for the weekend (heyo, Mother’s Day!), we’ve got a solid roundup of articles to help you end your week right. This week, Our Favorite Headlines run the gamut – from
By Josh Olszewski Thinking about sending a direct mail campaign but not sure where to start? You’re in luck! We’ve compiled five of the most frequently-asked questions and provided some brief answers to help you with your next mailing. Who should I send the mailing to? When deciding who to send a mailing to,
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