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Our favorite headlines this week: July 2-6

Happy Sixth of July! We hope you had a fun and relaxing Independence Day, with that nice vacation day (or a few) sandwiched right in the middle of the week.

Whether you’re working today or “working” today, we’re guessing you probably don’t feel like doing a ton of heavy reading, so we’re keepin’ it light for Our Favorite Headlines. Our first two articles are all about saving you time and effort, which we can all use as the third quarter begins. The rest of our roundup covers some interesting news for Facebook and an easy tip to help you accomplish your goals. Check it out now – and have a fantastic weekend!

 

8 Copywriting Techniques to Boost Email Conversions​

The Takeaway: We all know that email marketing can be a tough nut to crack, whether you’re selling consumer products, B2B services, or SaaS solutions. And it’s true that email is inexpensive to use, so it may be tempting to take the cooked-spaghetti approach to your email strategy – that is, simply throwing everything at the wall and seeing what sticks… Or you could learn from the research and testing other people have done and start seeing better results sooner; that’s where these copywriting tips come in. Check them out and start optimizing your emails for better responses right away.

 

7 Social Media Templates to Save You Hours of Work

The Takeaway: Speaking of the work other people have already done… Hootsuite is our hero of the week with these social media templates. No matter how your brand uses social media, and whatever level you’re at with your strategy, you’ll find something in these templates to help you save time and headaches. The best part? They’re all free!

 

Facebook Lets Users See All Ads a Page is Running​

The Takeaway: As Facebook makes moves to increase transparency (and accountability) for advertisers, this seems like a natural next step. Last week, the company introduced a feature for Pages, which allows users to see all ads a page is running at a given time. In the past, ads that weren’t created from boosted posts weren’t visible to anyone outside the selected target audience, which made it difficult to hold brands accountable for ads that violated Facebook’s terms of service or spread misinformation. With these changes, Facebook users can monitor pages they suspect of abuse and report questionable ads.

As a consumer, this means you can go back and find those beautiful red shoes and the corresponding coupon code you scrolled past two hours ago. That being said, this seems like an all-around win for Facebook users. What do you think?

 

Want to Achieve Your Goals? Stop Repeating Affirmations and Do This Instead

The Takeaway: Talk about counter-intuitive… According to recent research, you’ll be more likely to achieve your goals when you re-frame them from a statement into a question. On the surface, this idea seems like it would have the opposite effect; it might feel like taking the certainty out of a goal statement would make it easier to give up when troubles arise. In reality, re-framing your goals as a question can help reduce the pressure of goal-setting, which gives you more freedom to be creative. Isn’t the human mind a wonder to behold?
 

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