Ah, vacation: that ever-important, often-illusive concept, where you leave real life (ahem, work) behind to rest, recharge, and maybe take on some new and exciting experiences. Not ringing a bell? That probably means you’re one of the 52% of Americans who left vacation time on the table last year. Well, we’ve got news for you.

Hooray for Friday! In this week’s roundup, we’re bringing you some serious inspiration. Our Favorite Headlines this week include some ideas for turning your customers into superfans, a checklist for finding your brand voice, and a look at some great (and not-so-great) campaigns from big brands. Last but not least, we’re sharing an excellent article

Well, hello spring! It’s been a tough few weeks in Michigan, with winter overstaying its welcome by a long shot. But spring is finally here and we’re in for a treat of a weekend. Before you take off for the afternoon, take a few minutes to check out this week’s edition of Our Favorite Headlines.

Do you hear the weekend calling, too? It’s been another busy week in our offices and we’re ready to see what the weekend has in store. If we’re lucky, it will be equal parts relaxing and fun, with a dose of extra sleep. But before we get there, we bring you the newest edition of