Happy summer, dear readers!
In case you missed all the tweets, Facebook posts, and promotional emails, yesterday marked the Summer Solstice in the northern hemisphere – an opportunity for marketers of every kind. (Hopefully you got a great deal on that pool float you’ve had your eye on for a while now…)
Anyway, while the rest of the marketing world was searching for the perfect summer GIF to share on social media, we were scouring the internet for the best marketing and business articles from this week, just to be able to share them with you here. Here’s what we came up with!
Cognitive Biases in Marketing: What You Don’t Know Can Cost You Conversions
The Takeaway: Have you heard of conversion rate optimization? It’s one of the latest buzzwords in marketing, and for good reason. Conversion rate optimization is aimed at helping you make small changes to get the best conversion rate possible. One element that CROs must take into account is cognitive bias, the tendency of the human brain to sometimes act in irrational ways.
Cognitive bias is one reason marketers shouldn’t rely solely on intuition to make strategic marketing decisions, but should focus on data and testing to understand how humans make purchasing decisions. This article shares some of the most common cognitive biases and how marketers like you can appeal to them to help improve conversions. Really, it’s just an interesting look at human psychology.
This is What We Would Do if We Only Had $100 to Spend on Facebook Ads
The Takeaway: Facebook’s algorithm changes from earlier in the year have had a dramatic impact on organic reach for brand pages (including ours). That’s why many brands have finally made the move to paid Facebook ads and boosted posts.
The good news: you don’t need a huge budget to make an impact. The bad news: with an influx of advertisers, ad prices are only increasing, which means that marketers need to be super smart with their budget. But thanks to Hootsuite, you don’t have to be smart all on your own; here’s how you can use your $100 budget wisely to create truly effective Facebook ads.
You drank the Kool-Aid. Now what? (How to make big decisions in a sensible way.)
The Takeaway: We’re a little biased, since this article came from one of our own – but it presents some truly valuable tips for making big decisions. Whether you’ve been tasked with finding a solution to a problem, are undertaking new initiative and in the process of selecting a vendor partner, or even thinking about home renovations, this process for decision-making can help relieve some of the anxiety that comes with big commitments.
Great Leaders Have More Fun: Advice From Comedian Tiffany Haddish
The Takeaway: You know that feeling when you’ve always known something to be true, then a respected publication comes out with confirmation that you were right all along? We’re feeling that right now. It turns out that having fun isn’t just good for a brand like us, it can help you be a more effective leader. Of course, you’ll want to strike a balance between fun and professionalism, but look for small ways you can incorporate fun into your daily interactions with employees. Don’t believe us? Take it from Tiffany Haddish!