Happy Black Friday, dear readers! We’re honored that you’ve taken time out of your busy day of shopping or working (or both?) to check out Our Favorite Headlines from the past week. This week, our focus is on boosting sales, donations, and engagement during the holiday season – starting with #GivingTuesday and going through the
Happy Friday! This week, we’re bringing you another short-and-sweet edition of Our Favorite Headlines. With topics ranging from branding to direct mail to coping with anxiety, our roundup is one part inspiration, one part marketing manual, and one part self-help guide. Check it out and leave a comment below to let us know what you
#ReachIntoOurPockets for #GivingTuesday to find out. With Giving Tuesday right around the corner, Team EYR is anxious to give back. That’s why, for the second year in a row, we will be donating $1,000 to a worthy nonprofit organization… And we need your help (again)! You’re invited to #ReachIntoOurPockets this Giving Tuesday by nominating
Just call us Apple, because the theme of this week’s roundup is thinking differently. This week, each article in Our Favorite Headlines poses some sort of challenge to marketers – namely, to look at what we think we know in a different light. Sounds like great reading material for a Friday, right? Whether you want
Happy November! Is it just us, or was last week a bit of a blur? Perhaps it was Halloween, or the rush of holiday marketing that started on November 1 (looking at you, Starbucks) – or maybe it was just that things have been hella busy here at Reach. (Note: We like busy.) Whatever it
This past week started out gloomy (remember the 48 hours of nonstop rain?) and seems to be ending in a similar fashion. Plus, with shorter days and the lull of the final quarter, we might all be in need of a little pick-me-up. That’s why our roundup this week is centered on one theme: inspiration.
At the end of this week, #TeamEYR will bid adieu to Reach president Amer Gerzic as he pursues a new opportunity. But before he leaves, Amer offered to share some final bits of wisdom with us: specifically, about his experience running the 2017 Bank of America Chicago Marathon. Amer ran the Chicago Marathon earlier this
Friday is upon us again, and we’re wrapping this week up with a quick version of Our Favorite Headlines. This week’s roundup includes more evidence in the case for direct mail, some unexpected tips for better focus, and some great news about the health benefits of walking. Plus, we’re sharing a bonus article: a message
With the potential for rumors to spread, I’d like to address some recent news about Extend Your Reach. Many of you have heard (directly and indirectly) that things are changing at Reach. This fact is true. We recently conducted an in-depth cost analysis, which revealed to us that certain departments were no longer profitable. Ultimately,
If you’re at all superstitious, you might be laying low today. But don’t worry; even on this Friday the 13th, we’re here to tell you that you’ve actually stumbled on some good fortune – our weekly roundup! This week, our favorite headlines are chock full of good advice for your marketing plan, your productivity, and












