If you’re at all superstitious, you might be laying low today. But don’t worry; even on this Friday the 13th, we’re here to tell you that you’ve actually stumbled on some good fortune – our weekly roundup!
This week, our favorite headlines are chock full of good advice for your marketing plan, your productivity, and your business as a whole. From statistics that show how important your existing customers are, to some tips for getting you through a tricky work situation, we’ve got you covered.
Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]
The Takeaway: Even if Friday the 13th doesn’t scare you, this might: You’re probably missing a huge opportunity to grow your business. As marketers, we need almost constant reminders that the key to growth isn’t necessarily through bringing in more customers; instead, we stand to gain by getting people to come back to our companies over and over again. Are you investing only in lead generation and nurturing? Perhaps it’s time to start thinking about how to bring recent converts back into your business.
And the key to doing it? Using data to get a clear understanding of what motivates your customers to buy – and then delivering a message tailored to each group. Gone are the days where retargeting and data collection were “creepy” – today, consumers value getting the personalized, relevant messages that come along with the era of big data.
The latest social media craze for marketers: Going offline
The Takeaway: We bring you Exhibit 10,342 in our favorite argument: That there is no end-all-be-all marketing tactic, even in the digital age. As with print and digital, marketers can find the most success by combining their social media efforts with awesome in-person experiences for their customers. The most beautiful thing about merging the two: you’ll be able to measure different key performance indicators for your in-person events.
This Will Make You Rethink Your Approach To Productivity
The Takeaway: We’ll admit that we, too, are guilty of seeking out the quickest productivity hacks to help improve our workday. And even though Wellness is one of our documented core values, it can be all too easy to forget how much care our bodies really need. If you’re looking to be more productive, start by making sure you’re providing your mind and body with the nourishment they need to be able to accomplish all the tasks you’re asking them to. It’s so simple, and yet seems so difficult.
7 Tricky Work Situations, and How to Respond to Them
The Takeaway: We propose that this article should be turned into a manual and handed out to every person graduating high school and college. Wherever you work, you’re bound to face a least one of these tricky situations, and having the right attitude and the right words to say when you come upon such a situation can make a huge difference – one that might even alter the direction of your career.