Happy Black Friday, dear readers!

We’re honored that you’ve taken time out of your busy day of shopping or working (or both?) to check out Our Favorite Headlines from the past week.

This week, our focus is on boosting sales, donations, and engagement during the holiday season – starting with #GivingTuesday and going through the end of the year. Whether your holiday campaign is off and running, or if you’re looking for some last-minute ideas to end 2017 on a high note, this week’s roundup is chock full of tips and ideas you can implement quickly.

Oh, plus a bunch of ideas for how to use your leftover turkey.

Check out each article, and then let us know in the comments how you’ll be marketing your business or nonprofit organization this holiday season.

 

#GivingTuesday and Year-End Advice from 8 Nonprofit Pros

The Takeaway: While #GivingTuesday is just a weekend away, there is still some time for your nonprofit organization to make the most of the day – and to prepare to wrap up the year with some fundraising wins. This article is a couple years old, but has great tips for making sure your Giving Tuesday and end-of-year appeals pack a powerful punch.

 

10 Holiday Marketing Ideas that Will Light Up Your Sales Tree

The Takeaway: With so many marketers focusing on the holiday season earlier and earlier, the challenge to make our campaigns stand out is more difficult than ever before. These 10 ideas for holiday marketing are meant to get your creative juices flowing, whether you’re B2B or B2C. Just remember: before you implement any one of these ideas, carefully consider your brand and audience – and make sure that whatever tactics you choose are a good fit.

 

6 Tips For Email Marketing Success This Holiday Season

The Takeaway: With Thanksgiving here and gone, it’s down to crunch time for holiday marketing. But if you don’t have a set holiday plan in place, never fear; you can still turn to email marketing for a last-minute boost to your business during the holiday season. Keep in mind that people are being bombarded with marketing emails throughout November and December, so you’ll have to take a few extra steps to make sure your messages stand out and, most importantly, inspire action.

If you have a solid email list, check out these tips and start planning your campaigns. If not, now is the time to start thinking about how you can collect email addresses over the course of this next year.

 

28 Easy, Healthy Recipes for Leftover Turkey

The Takeaway: Are you one of the lucky people with loads of Thanksgiving leftovers? Then these creative, healthy, and easy ideas for using up leftover turkey are just for you. That is, if you haven’t already eaten your leftovers for breakfast…

 

Do you have articles to share that are particularly interesting or relevant? Let us know in the comments, or on Facebook or Twitter.