EYR Admin, Author at Extend Your Reach

Six direct mail mistakes to avoid

At Extend Your Reach, we love to tell our customers about what a great opportunity direct mail presents, especially when integrated with new technologies. However, we’re also strong believers in the idea that anything worth doing is worth doing right. With that, we’ve compiled a list of what NOT to do in your next direct

Insight, Marketing

USPS rate change planned for May 31

Mailers, re-mark your calendars. The postal rate increase originally planned for April 26 will now likely happen on May 31. The United States Postal Service has again submitted a proposal to the Postal Regulatory Committee (PRC) to raise postage rates on Standard Mail, Periodicals and Package Services. The new proposal was submitted after two others

Insight, USPS Updates

Planning Your Next Direct Mail Campaign: Letter or Postcard?

Direct mail made the cut into your 2015 marketing plan. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s). But before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?

Insight, Marketing

April 26 postage increase postponed

A proposed postage rate increase will NOT happen on April 26, after all. On Friday, March 27, the Postal Service announced that it would delay the implementation of new market-dominant competitive rates and classification changes until all proposed changes are approved by the Postal Regulatory Committee (PRC). The decision is the latest in an ongoing

Insight, USPS Updates

First woman sworn in as Postmaster General

Congratulations to Megan Brennan, who earlier this month was sworn in as the 74th postmaster general of the United States Postal Service. Brennan is the first woman to hold the postmaster general title in the 240 years since the position was established. During her installation ceremony, Brennan said that she herself is a representative of

Insight, USPS Updates

Recap: The 2015 NAPM Conference

Extend Your Reach President Amer Gerzic attended the 2015 conference hosted by the National Association of Presort Mailers last week. He shares a few of his key takeaways and their implications for USPS customers. by Amer Gerzic — For the past several years, I have attended the National Association of Presort Mailers (NAPM) conference, held

Insight, USPS Updates

First Class postage rate increase coming in April, Standard Mail rates still uncertain

UPDATE (3/24/15): Postage rates for Standard Mail, periodicals and package services remain uncertain after the Postal Regulatory Commission returned a second proposal from the Postal Service last Wednesday. Per Order No. 2378, the USPS resubmitted their proposal for approval by the PRC on March 12. For the second time in the case, the PRC remanded

Insight, USPS Updates

Get the most out of transactional mail

Statements and other transactional documents are the most read of all direct mail pieces. Get the most out of each mailing by adding a few simple elements. Does your business mail transactional documents, such as statements and invoices, to customers? Have you considered that you could be getting more out of them? Transactional documents are

Insight

Success Story: Freshwater Vapor

Shortly after their grand opening, Freshwater Vapor, a Grand Rapids e-cigarette retailer, came to Extend Your Reach for help with a direct mail campaign. We identified two challenges: A general lack of awareness about “vaping” (a term that more accurately describes smoking with an e-cigarette or similar device), especially among women. They offered an experience

Case Study, Insight

USPS files for postage rate increase

A postage rate increase is on the horizon for mailers. In October 2014, the United States Postal Service announced that it would postpone its usual January rate increase amidst uncertainty about the permanence of an exigent surcharge issued in January 2014. In mid-January, however, the USPS filed a proposal to raise postage rates for 2015.

Insight, USPS Updates