A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district
If you’ve landed here hoping to see a video of people in suits fighting like animals in the wild (think Mean Girls), you’re probably going to be disappointed. Sorry. If you’re interested in seeing how sales and marketing can work together to make wonderful things happen, then you’re in the right place. This post is
The marketing world can be a scary place. With so many mediums and channels available, it’s often easiest to follow the latest trends – or to stick with only what you know has worked in the past. Unfortunately, neither of these option is great. Consumers’ expectations of brands are evolving, and it’s important that your
EYR staff joined more than 3500 runners to participate in the Metro Health Grand Rapids Half Marathon and Run Thru the Rapids last weekend. If you follow us on social media, you may have noticed a few pictures of #TeamEYR at last weekend’s big races; that is, the 12th annual Metro Health Grand Rapids Marathon
By Dave Hytinen I’ve seen something disturbing in the marketing community, and I’m calling it out. My name for it is “couch fishing”. Couch fishing = passive marketing; i.e. waiting for qualified prospects to find you, rather than seeking them out. Think of it this way: You’re wearing your comfy clothes and relaxing on the
by Kim Farrow, marketing associate If any one of the 2016 presidential candidates could promise more time in the day, I’m almost certain that person would win by a landslide. Professionals of all types – marketers included – are up to their ears in to-dos. Never mind that our days our filled with barrages of
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We are pleased to introduce Kristen Nauss as our new Marketing Director. “We are thrilled to have Kristen as part of our team,” said Amer Gerzic, president of Extend Your Reach, “her positive outlook and unique skill set will help take our internal and external communications to the next level.” Kristen brings more than 20
As the tech industry continues to grow, the USPS is playing a major role. How? Through expanded delivery services for companies like Amazon and Netflix. Dependable, reliable, in rain or shine, the Postal Service is there, delivering your mail. And for the past couple of years, this includes Sunday package delivery. With the tech
It’s Thursday night, and you’re at a local bar with some friends. Somehow, they’ve convinced you to sing karaoke, but when you get up on stage, you find out the screen that displays the lyrics is out of order. You know the beat and some of the verses, so you go for it anyway –
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