This fall, New Yorkers are going to experience a new kind of snail mail. The United States Postal Service is rolling out their Real Mail Notification (RMN) service where users can get a preview of their daily mail the morning of the delivery. Waiting for that check to come through the mail? You will know
A short while ago, we wrote a post describing the ways that you can get the most out of transactional mail; that is, documents such as statements, bills and notices. One of the four suggestions was to “include personalized messages to cross-sell, upsell or educate.” Lucky for us, there is a much shorter term to
By Dave Hytinen Think about your favorite song. Is the tempo fast or slow? Is the rhythm soothing or exciting? Now think about the last marketing campaign that really resonated with you. Can you remember how many times or how often you noticed elements of the campaign? Though it may be difficult to recall, the
UPDATE: Looking for more current direct mail stats? Read 6½ direct mail stats every marketer should know. More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “direct mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,”
Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who
Direct mail presents a rare opportunity to engage your audience’s senses. Take advantage by incorporating a fragrance into your next direct mail piece. A benefit of direct mail is the tangible value it holds for recipients. Unlike many other marketing channels, direct mail can be physically held by your audience. And because of this, direct
Are you using direct mail to promote your business? Do you have a website? Have you considered connecting them with a QR code? Contrary to what many believe, QR codes can do much more than connect a print piece to a website. They can open a map with directions, dial a phone number, start video
Direct mail copy can be difficult to master. Fortunately, there are a few principles of writing direct mail copy that have stood the test of time. Here are seven of them. Direct mail marketing is a challenging field to be in these days. Not only are direct mail marketers up against advertising on digital channels
A postage rate increase on First Class Mail, international mail, Standard Mail, Periodicals and package services will officially take effect on May 31, 2015. The increase was originally planned for April 26, but was delayed after the Postal Regulatory Committee (PRC) remanded proposed rates for Standard Mail, periodicals and package services back to the USPS.
Extend Your Reach, an integrated marketing services provider based in Grand Rapids and Lansing, MI, has been recognized by the United States Postal Service for its pairing of direct mail with marketing technology. Extend Your Reach is one of 20 companies in the United States that received the 2015 Mail Technology award from the USPS
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