By Dave Hytinen Think about your favorite song. Is the tempo fast or slow? Is the rhythm soothing or exciting? Now think about the last marketing campaign that really resonated with you. Can you remember how many times or how often you noticed elements of the campaign? Though it may be difficult to recall, the

  Do you know what your company’s brand is? A brand is more than a logo, symbol, slogan or color combo, although all of these elements can help communicate your message. Think of it as a pledge: This is what customers can consistently expect from my company and its products or services. Four easy questions