Sometimes it can seem almost impossible to reach potential customers. Email? Tried it. Cold calling? Didn’t work. Even simple direct mail can be hit or miss — especially with some people still working from home. So how do you avoid the Dark Side and find ways to reach new customers? Use the Force — of
Short and sweet. That’s how we’re keeping things on this gloomy Friday. It may also describe the nap one of us plans to take on her lunch break, but never mind that. Our roundup for this week is comprised of five quick and simple reads – including a reminder to get back to the basics
By Kristen Nauss A handful of businesses have been praised recently for the creative and engaging Out-of-Home marketing (OOH) experiences they’ve provided for the public. Amazon delivered 25-foot boxes to various cities in an effort to gain more buzz and exposure for Prime Day , a Finnish newspaper took over close to 300 displays to
They say that the week after a holiday is always iffy, but we have to say that this one wasn’t bad. We put together some exciting proposals for clients, worked on fun projects, and even had some fun in the office. We hope your past week was A-OK, too! And with the week coming quickly
Grab a cold beverage and crank the A/C, dear readers. It’s about to be real hot in Michigan. Lucky for us, we get to enjoy the particularly warm weather from the comfort of our air-conditioned office today. And tomorrow? That might just call for lounging by the pool, a trip to the beach, or eating
Happy summer, dear readers! In case you missed all the tweets, Facebook posts, and promotional emails, yesterday marked the Summer Solstice in the northern hemisphere – an opportunity for marketers of every kind. (Hopefully you got a great deal on that pool float you’ve had your eye on for a while now…) Anyway, while the
By: Kristen Nauss We’ve all been there. You’ve identified an opportunity in your business and decided to commit to a solution. After months of work, you’ve convinced your boss that it’s time to finally move forward on something, and then you sit there, wide-eyed, stunned, and unsure of what to do next. As a
Are you ready for a HOT weekend ahead? Time to pull out the pool float and the frozen margaritas. It’s been a busy and exciting week for us here at EYR. We’ve made new connections and had some great meetings. Oh, and we’re rounding out an excellent week with a solid roundup of Our Favorite
Hello Friday, old friend. This past week has been punctuated with many different types of headlines: some terribly sad, some scary, and some happy. We hope you’ll classify this week’s edition of Our Favorite Headlines as inspiring – or, more simply, just good. We’re covering a few different topics this week, ranging from how direct-to-consumer brands
Can you believe that it’s June already?! Seriously, it feels like we just rang in the new year last week. I guess it’s true what Ferris Bueller had to say so many years ago: “Life moves pretty fast…” We had a solid list of articles queued up to share with you last week, but decided
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