Short and sweet.

That’s how we’re keeping things on this gloomy Friday. It may also describe the nap one of us plans to take on her lunch break, but never mind that.

Our roundup for this week is comprised of five quick and simple reads – including a reminder to get back to the basics of marketing, a look at OOH marketing from one of our own, helpful tips for how to start getting back into shape, and more.

Check out Our Favorite Headlines below!


Great Alone, Better Together: The Power of Direct + Digital

The Takeaway: It’s been a while since we’ve shared an article all about how direct mail and digital marketing can work together, so… If you’re still not sold on how or why your print and digital campaigns can be integrated with one another, start here. Then talk to us.


It’s time we used data and technology to help us, not distract us

The Takeaway: As marketers, many of us already know that what this article says is true. But with pressure to provide instant results from, basically, everyone, it can be easy to lose track of the basics. This article is your friendly reminder (from down under, by the way) to do just that.


What in the heck is Out-of-Home marketing?

The Takeaway: We keep hearing about brands, like Amazon, who are pulling off amazing Out-of-Home marketing campaigns – but what if you’re not exactly sure what Out-of-Home means? Our very own Kristen Nauss lays it out for you on the EYR blog.


How to start exercising when you’re out of shape

The Takeaway: We understand all too well that starting a new exercise regimen can be daunting when you’re out of shape. Between fatigue and the potential for injury, it can be easy to get discouraged on the road to better physical fitness. However, if you start slowly and focus on gradual progress (rather than immediate results), you’ll be much more likely to stick with it. Here are some great tips for how to get started – and keep at it!


Stamp Out Hunger results reported

The Takeaway: Here’s a nice update from the USPS to end your week! On May 12, 2018, the US Postal Service held their annual Stamp Out Hunger food drive. As part of the event, they asked residents to leave non-perishable items near their mailbox to be collected for families who face hunger during the summer months, when school breakfast and lunch programs are suspended. All in all, USPS employees collected more than 71.6 million pounds of food, which was donated to food pantries in 10,000 communities across the US. That’s a lot of green beans.


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