EYR Admin, Author at Extend Your Reach

The best marketing tools are right in front of you: My favorite lessons from #SocialMitten 2016 – Part 3

By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,

Insight, Marketing

The larger role of marketers: My favorite lessons from #SocialMitten 2016 – Part 2

By: Kim Farrow This is the second part of a three part series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you haven’t already, check out part one. — The theme for this second set of lessons? The larger role of marketers.

Insight, Marketing

How to market to humans in 2016: My favorite lessons from #SocialMitten 2016 – Part 1

By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is

Insight, Marketing

What happens next…?

By Don Fare Many of us have a list of things we want to accomplish in our life. The list could include career advancement, education goals, family, and, in my case, skydiving. Inspired by George H.W. Bush, who went skydiving at the young age of 90, I decided to give it a go myself. I

Insight, Marketing

Timeless communication lessons we can all learn from Pokémon GO

This is NOT just another opportunistic Pokémon GO blog post. By Kim Farrow Three weeks ago, the world as we know it was changed in a tidal wave of nostalgia. It’s started with the release of a free app called “Pokémon GO” – a mobile augmented reality game based on the franchise that took over

Insight, Marketing

To congratulate or no? The question of authenticity in automation

By Kristen Nauss, Marketing Director I recently hit a major milestone in my career; my voice work career is now old enough to drink. YAY! 21 years of getting paid to read copy and give it life. Some copy has been really boring legalese – sorry to those folks who had to endure lectures on

Insight, Marketing

The Mail Moment

By Don Fare, Account Executive The United States established a permanent depository for overseas mail as early as 1775, when Benjamin Franklin was appointed as the first Postmaster General under the Continental Congress. The first letters delivered in America helped earlier settlers connect, and stay connected with, family members that often lived hundreds of miles

Insight, Marketing

An amusing lesson in email subject lines

By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the

Insight, Marketing

Postage rates set to drop April 10

Good news for mailers isn’t great for everyone. The US Postal Service announced last month that mailers can expect a postage decrease for the first time in nearly 97 years. The rate reduction, which should take effect on April 10, is the result of limits placed on an exigent surcharge that the USPS implemented

Insight, USPS Updates

Traditional marketers don’t need to retire; they just need to change their thinking

We’re used to hearing that direct mail is dead, but with a recent article that calls for traditional marketers to retire, we feel the need to speak up. In an article published earlier this month on Business2Community.com, contributor Beth Romelus made the claim that traditional marketers should retire in the face of technology and rising

Insight, Marketing