Sometimes it can seem almost impossible to reach potential customers. Email? Tried it. Cold calling? Didn’t work. Even simple direct mail can be hit or miss — especially with some people still working from home. So how do you avoid the Dark Side and find ways to reach new customers? Use the Force — of
By Josh Olszewski Thinking about sending a direct mail campaign but not sure where to start? You’re in luck! We’ve compiled five of the most frequently-asked questions and provided some brief answers to help you with your next mailing. Who should I send the mailing to? When deciding who to send a mailing to,
Whoa. Does anyone else feel like this week blew by? We’re not complaining, especially because that means it’s already time for our weekly roundup! In this week’s edition of Our Favorite Headlines, we’re bringing you a mix of marketing lessons, self-improvement, and a little best-of list to help you stay organized. Let’s just get right
We’ve got that Friday feeling! It’s been a cold and dreary week in Grand Rapids — but fortunately, the forecast for next week is looking a little more spring-like. Before you take off for the weekend, we’ve got a jam-packed edition of Our Favorite Headlines. This week’s roundup features some serious marketing content, including why
February is upon us already and we’re feeling a renewed sense of motivation. Even if some of us have left our New Year’s resolutions in January, February is a great time to take inventory of where we can make small improvements in life and work. That’s why Our Favorite Headlines this week are all about
What a year 2017 has been. In 2017, we restructured part of our business, redesigned our website, said goodbye to some dear coworkers, and welcomed new members of #TeamEYR. We celebrated random holidays, raced together, and learned about important organizations in our community (and beyond) who are doing tremendous work to make this world a better
Happy Friday! This week, we’re bringing you another short-and-sweet edition of Our Favorite Headlines. With topics ranging from branding to direct mail to coping with anxiety, our roundup is one part inspiration, one part marketing manual, and one part self-help guide. Check it out and leave a comment below to let us know what you
Ahhh. Fall has finally made it to Michigan and it feels so good. As you leave work today, take a minute to close your eyes and breath in the cool, crisp air. But before you do that, be sure check out a few of our favorite headlines from this week. From a diagnosis for your
Friday is here again, and you know what that means. No, it’s not lighter traffic on your commute or the opportunity to leave work at 3 p.m. to make your afternoon tee time… It’s time for Our Favorite Headlines! This week, our roundup is focused on a few of our favorite things: direct mail, print
In this week’s roundup, we’ve shifted our focus from wellness to the trends that will dominate marketing in 2017 and beyond. From balancing the paradox of “planning to be agile”, to the new era of email marketing, here are our favorite headlines from the week. How To Balance Long Term Planning And Marketing Agility
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