direct mail marketing Archives

What happens next…?

By Don Fare Many of us have a list of things we want to accomplish in our life. The list could include career advancement, education goals, family, and, in my case, skydiving. Inspired by George H.W. Bush, who went skydiving at the young age of 90, I decided to give it a go myself. I

The Mail Moment

Insight, Marketing

By Don Fare, Account Executive The United States established a permanent depository for overseas mail as early as 1775, when Benjamin Franklin was appointed as the first Postmaster General under the Continental Congress. The first letters delivered in America helped earlier settlers connect, and stay connected with, family members that often lived hundreds of miles

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Traditional marketers don’t need to retire; they just need to change their thinking

Insight, Marketing

We’re used to hearing that direct mail is dead, but with a recent article that calls for traditional marketers to retire, we feel the need to speak up. In an article published earlier this month on Business2Community.com, contributor Beth Romelus made the claim that traditional marketers should retire in the face of technology and rising

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Honor thy mailing list: A lesson in direct mail prudence

Insight, Marketing

A school district in Wisconsin learned a tough lesson about direct mail recently: Don’t skimp when it comes to your list. When the Milton School District tried to use direct mail to send surveys to all residents within the district boundaries, their initial mailing missed more than 2300 homes. What went wrong? The school district

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USPS is reinventing snail mail

Insight, USPS Updates

This fall, New Yorkers are going to experience a new kind of snail mail. The United States Postal Service is rolling out their Real Mail Notification (RMN) service where users can get a preview of their daily mail the morning of the delivery. Waiting for that check to come through the mail? You will know

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18 direct mail stats every marketer should know

Insight, Marketing

UPDATE: Looking for more current direct mail stats? Read 6½ direct mail stats every marketer should know. More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “direct mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,”

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Case study: How we created an award-winning direct mail campaign

Case Study, Insight

Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who

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7 tips for creating standout direct mail copy

Insight, Marketing

Direct mail copy can be difficult to master. Fortunately, there are a few principles of writing direct mail copy that have stood the test of time. Here are seven of them. Direct mail marketing is a challenging field to be in these days. Not only are direct mail marketers up against advertising on digital channels

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Six direct mail mistakes to avoid

Insight, Marketing

At Extend Your Reach, we love to tell our customers about what a great opportunity direct mail presents, especially when integrated with new technologies. However, we’re also strong believers in the idea that anything worth doing is worth doing right. With that, we’ve compiled a list of what NOT to do in your next direct

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