Isn’t it great that Friday comes every week? In all seriousness, we love Friday – and not just because it marks the start of the weekend. What we love about our Fridays is getting the opportunity to review the week, check the status of our projects, and prepare to reset for next week. Oh, and
If you visited our blog last week, you may have noticed our new series, where we promise to share a taste of some of our favorite headlines from the week (if not, check it out here). Well, in true series form, we’ve come back for a second round. Below is a quick roundup of our
By Dave Hytinen I’ve seen something disturbing in the marketing community, and I’m calling it out. My name for it is “couch fishing”. Couch fishing = passive marketing; i.e. waiting for qualified prospects to find you, rather than seeking them out. Think of it this way: You’re wearing your comfy clothes and relaxing on the
A short while ago, we wrote a post describing the ways that you can get the most out of transactional mail; that is, documents such as statements, bills and notices. One of the four suggestions was to “include personalized messages to cross-sell, upsell or educate.” Lucky for us, there is a much shorter term to
UPDATE: Looking for more current direct mail stats? Read 6½ direct mail stats every marketer should know. More than any other marketing medium, direct mail gets a bad rap. For years, we’ve heard and read statements like “direct mail is dead,” and “I’d rather spend my budget on digital than get pitched in the trash,”
Extend Your Reach created an award-winning campaign that paired direct mail and technology. This case study is an overview of what went into the campaign. Extend Your Reach is honored to be a recipient of the 2015 Mail Technology award from the United States Postal Service. The award recognized 20 companies throughout the nation who
Direct mail presents a rare opportunity to engage your audience’s senses. Take advantage by incorporating a fragrance into your next direct mail piece. A benefit of direct mail is the tangible value it holds for recipients. Unlike many other marketing channels, direct mail can be physically held by your audience. And because of this, direct
Direct mail copy can be difficult to master. Fortunately, there are a few principles of writing direct mail copy that have stood the test of time. Here are seven of them. Direct mail marketing is a challenging field to be in these days. Not only are direct mail marketers up against advertising on digital channels
At Extend Your Reach, we love to tell our customers about what a great opportunity direct mail presents, especially when integrated with new technologies. However, we’re also strong believers in the idea that anything worth doing is worth doing right. With that, we’ve compiled a list of what NOT to do in your next direct
Direct mail made the cut into your 2015 marketing plan. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s). But before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?