UPDATE (3/24/15): Postage rates for Standard Mail, periodicals and package services remain uncertain after the Postal Regulatory Commission returned a second proposal from the Postal Service last Wednesday. Per Order No. 2378, the USPS resubmitted their proposal for approval by the PRC on March 12. For the second time in the case, the PRC remanded

Statements and other transactional documents are the most read of all direct mail pieces. Get the most out of each mailing by adding a few simple elements. Does your business mail transactional documents, such as statements and invoices, to customers? Have you considered that you could be getting more out of them? Transactional documents are

Shortly after their grand opening, Freshwater Vapor, a Grand Rapids e-cigarette retailer, came to Extend Your Reach for help with a direct mail campaign. We identified two challenges: A general lack of awareness about “vaping” (a term that more accurately describes smoking with an e-cigarette or similar device), especially among women. They offered an experience