Short and sweet. That’s how we’re keeping things on this gloomy Friday. It may also describe the nap one of us plans to take on her lunch break, but never mind that. Our roundup for this week is comprised of five quick and simple reads – including a reminder to get back to the basics
They say that the week after a holiday is always iffy, but we have to say that this one wasn’t bad. We put together some exciting proposals for clients, worked on fun projects, and even had some fun in the office. We hope your past week was A-OK, too! And with the week coming quickly
Well this year is certainly flying by! August is upon us already, which means that many of us are already (or soon will be) in the throes of planning our marketing initiatives for 2018. With that in mind, our weekly roundup is meant to address some of the larger topics in the marketing world right
If you visited our blog last week, you may have noticed our new series, where we promise to share a taste of some of our favorite headlines from the week (if not, check it out here). Well, in true series form, we’ve come back for a second round. Below is a quick roundup of our
To say that marketing content is abundant would be a serious understatement. Every day, marketing professionals from every industry are sharing their knowledge on topics ranging from the meaning of different colors in direct mail to the ways that artificial intelligence is changing the marketing game – and everything in between. So what does this
By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,
By: Kim Farrow This is the second part of a three part series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you haven’t already, check out part one. — The theme for this second set of lessons? The larger role of marketers.
By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is
By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the
Earlier this month, Marketing Land published The State of Digital Marketing in 2015, an article describing the trends that will set the course for digital marketing next year and beyond. The author’s main point: big data will rule. Also paving the way for digital marketing in 2015, according to columnist James Green, will be automation
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