To say that marketing content is abundant would be a serious understatement. Every day, marketing professionals from every industry are sharing their knowledge on topics ranging from the meaning of different colors in direct mail to the ways that artificial intelligence is changing the marketing game – and everything in between. So what does this
Fall is here, which means changing leaves, pumpkin spice lattes… and the official countdown until the holiday season. It also means that savvy marketers like you are probably thinking about what you can do to boost business around the end of the year. Whether you’re a retailer planning a Black Friday promotion, a service provider
By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,
By: Kim Farrow This is the second part of a three part series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you haven’t already, check out part one. — The theme for this second set of lessons? The larger role of marketers.
By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is
By Don Fare Many of us have a list of things we want to accomplish in our life. The list could include career advancement, education goals, family, and, in my case, skydiving. Inspired by George H.W. Bush, who went skydiving at the young age of 90, I decided to give it a go myself. I
This is NOT just another opportunistic Pokémon GO blog post. By Kim Farrow Three weeks ago, the world as we know it was changed in a tidal wave of nostalgia. It’s started with the release of a free app called “Pokémon GO” – a mobile augmented reality game based on the franchise that took over
By Kristen Nauss, Marketing Director I recently hit a major milestone in my career; my voice work career is now old enough to drink. YAY! 21 years of getting paid to read copy and give it life. Some copy has been really boring legalese – sorry to those folks who had to endure lectures on
By Don Fare, Account Executive The United States established a permanent depository for overseas mail as early as 1775, when Benjamin Franklin was appointed as the first Postmaster General under the Continental Congress. The first letters delivered in America helped earlier settlers connect, and stay connected with, family members that often lived hundreds of miles
By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the