At Extend Your Reach, we love to tell our customers about what a great opportunity direct mail presents, especially when integrated with new technologies. However, we’re also strong believers in the idea that anything worth doing is worth doing right. With that, we’ve compiled a list of what NOT to do in your next direct
Direct mail made the cut into your 2015 marketing plan. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s). But before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?