Friday is upon us again, and we’re wrapping this week up with a quick version of Our Favorite Headlines. This week’s roundup includes more evidence in the case for direct mail, some unexpected tips for better focus, and some great news about the health benefits of walking. Plus, we’re sharing a bonus article: a message
TGIF! The first full week back at work after a short week can always feel so long, which is why we’re ending this one with a roundup that is nice and short. Our favorite headlines this week include an infographic with tips for nailing down your brand’s visual identity, a reality check on what might
The first long weekend of the year is finally here! (Well, almost…) We’re happy to help you make the transition from work mode to vacation mode with Our Favorite Headlines from this week. That is, if you haven’t already done so… If you have already checked out, maybe bookmark this one for next Tuesday –
By: Kim Farrow Let’s talk about big ideas. No, I don’t mean that invention you came up with in seventh grade but haven’t ever gotten around to actually inventing. I’m talking about your company’s ONE BIG IDEA. What is the Big Idea? Our version of the “One Big Idea” is a concept based on
Wednesday, May 17 has been designated DIPG Awareness Day in Michigan – a cause that holds a special place for many, including us at Extend Your Reach. DIPG (Diffuse Intrinsic Pontine Glioma) is a rare type of pediatric brain cancer that is found in the Pons of the brain stem. Each year, approximately 300-350 children
This week, we’re keeping our roundup short, sweet, and a little random. Our lineup has only three articles today, all on topics we feel pretty passionate about: First, the oft-varied claims about which marketing channel or idea has recently died; then, some easy-to-implement design tips for non-designers; and, finally, some proven ideas to help you
At Reach, we know that we can only do our best work when we are well – physically, mentally, and emotionally. That’s why we’re bringing you a special edition of Our favorite headlines this week, in observance of Mental Health Awareness Month (May 1-31). This week, we’re focusing on mental wellness, with a roundup of
Good Friday afternoon, dear readers! And welcome to our favorite part of the week: the part where we sum up some of the most interesting and relevant articles on trends/topics we think you should probably know about. The theme of this week’s roundup is challenging the status quo; or really, challenging what many of us
Isn’t it great that Friday comes every week? In all seriousness, we love Friday – and not just because it marks the start of the weekend. What we love about our Fridays is getting the opportunity to review the week, check the status of our projects, and prepare to reset for next week. Oh, and
Whew. The past couple of weeks have been rife with advertising and PR lessons, with big brands generously showing us what NOT to do to keep customers happy. Last week started with a Pepsi ad that didn’t quite have the desired effect (sarcasm intended), while this week opened to a debacle from United Airlines,which was












