Happy Friday!

If you’ve been on Twitter or talked to a teacher today, you probably know that today is Read Across America Day – an annual observance that calls on children everywhere to celebrate reading. But we don’t think the day should be limited to children; after all, adults like you and I can benefit just as much from regular reading!

In honor of Read Across America Day, this week’s roundup includes an article about how we can benefit from reading every day, a list of books you should check out to up your marketing game, and a list of lessons we can all learn from Dr. Seuss (whose birth anniversary is today).

Have a great, book-filled weekend!

The Takeaway: Between the hustle and bustle of daily life, the hours of TV and movie entertainment available on streaming, and the endless bounds of the internet and social media, it can be quite difficult to find time for reading. But the benefits of reading go beyond entertainment: it can help reduce stress, exercise the brain, improve writing skills, and teach you about topics you’re interested in. Whether you enjoy fiction, nonfiction, or a little of both, there’s a lot to be gained from spending a little bit of time with a book each day.

The Takeaway: If you’re feeling compelled to add reading time into your daily routine, this list is a great place to start. Whether you want to build your personal brand or discover new marketing wisdom to help you build your (organization’s) book of business, each of these five books holds lessons meant to help you accomplish that goal. Each book has a heavy focus on storytelling and the need for brands to connect on a human level with the people they serve – which is so important in today’s over-connected world.

The Takeaway: There’s a reason that Dr. Seuss’s life and books are still celebrated today. The man knew what he was talking about. The lessons of Theodor Seuss Geisel are relevant for children and adults alike – whether he’s reminding us in limericks to embrace our individuality, imploring us to take action on the things that matter, or sharing the wisdom that “sometimes the questions are complicated and the answers are simple.”