Last week’s announcement from the United States Postal Service (USPS) came as no surprise to those of us who work in the mail industry. Prices are going up for everything, and since the USPS relies solely on the sale of postage, products, and services to cover operating expenses, an increase was expected.
On April 6, the USPS announced that they filed notice with the Postal Regulatory Commission (PRC) of postage price increases intended to take effect on July 10, 2022. If the PRC reviews the changes favorably, the price of a First-Class Forever Stamp will go from 58¢ to 60¢. The USPS also proposed increases to metered letters, postcards, and international mail. Here’s a list of the expected rates:
|First-Class Stamp (1 oz Letter)||$0.58||$0.60|
|Metered (1 oz Letter)||$0.53||$0.57|
|Letter – Per Additional ounce||$0.20||$0.24|
|International Letter (1 oz)||$1.30||$1.40|
But even though prices are going up, there are still ways you can save money on postage for monthly statements, direct mail campaigns, and annual fundraising mailings. Here are five great ways to save despite postage rate increases.
Buy Forever Stamps now, before they go up in price.
No matter when you buy them, a Forever Stamp covers the price of postage for a 1 oz. First-Class letter … FOREVER! As their name suggests, Forever Stamps can be used regardless of future postage rate increases. Buy them now for 58¢ each and use them after July 10 for no extra cost.
Add Intelligent Mail barcodes (IMBs) to your
First-Class letters to get automation rates.
IMBs represent delivery addresses, ZIP codes, and ZIP+4 codes. And they aren’t just for tracking letters throughout the mail stream. They also enable the USPS to automate sorting and earn automation discounts on postage. Just adding IMBs can save you about 8¢ per letter. Less work for the USPS = less cost for you!
Have EYR presort your mail.
Give us your mailing list, and we’ll take care of from there. First, we check it against the USPS National Change of Address (NCOA) registry. Then we use USPS-approved software to presort your mailing, so the USPS doesn’t have to. Depending on the saturation of your mailing in individual areas, you could save big compared to the cost of a First-Class stamp.
• Up to 15.4¢ per piece for 1 oz. letters
• Up to 35.4¢ per piece for 2 oz. letters
• Up to 55.4¢ per piece for 3 oz. letters
Send a postcard instead.
Last year, the USPS increased the maximum size of postcards from 4.25” x 6” to 6” x 9” — for the same postcard rate. That’s double the surface area! As long as your mailing doesn’t include private information for individual recipients, a 6” x 9” postcard could save you 16¢ per piece compared to a First-Class stamp. EYR’s creative team would be happy to talk with you about converting your mailing to a postcard.
Consider sending non-personal or non-confidential
letters as Marketing (Standard) Mail.
If you can plan far enough in advance, Marketing Mail could be for you. Planning is important because Marketing Mail doesn’t have a guaranteed delivery time. It could take up to 13 days for national delivery, but typically takes about 5 business days locally. If your timeline is flexible, you could save around 32% over the cost of First-Class mail.
NOTE: Marketing Mail isn’t for statements or invoices. It’s only for promotional messaging and generic information.
And a special tip for nonprofit organizations.
If your nonprofit organization is authorized by the USPS, you can save up to 70% off the cost of First-Class mail by sending your communications at Nonprofit Standard Mail. Again, planning is important because Nonprofit Standard Mail follows the same delivery schedule as Marketing Mail.
Want more information on any of these money saving ideas?
Contact Extend Your Reach and talk to one of our experienced customer service representatives. We’d love to help you save money on your next mailing!
See the official USPS announcement here: