In this week’s roundup, we’ve shifted our focus from wellness to the trends that will dominate marketing in 2017 and beyond. From balancing the paradox of “planning to be agile”, to the new era of email marketing, here are our favorite headlines from the week. How To Balance Long Term Planning And Marketing Agility
By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the
