Greetings to you on this funky Friday! The theme for this week’s roundup is weird and wacky and so we’re doing our best to get into character.
This week, we’ve found three articles about the different, the exceptionally creative, and the ironic; plus, one amazingly helpful post about how to get back on track and stay productive. Since each article does most of the heavy lifting, we won’t spend much time teeing them up. Instead, just go ahead and check them out now!
Here’s What Happened When I Drank Mushroom Coffee For A Month
The Takeaway: Don’t let the headline deceive you – mushroom coffee isn’t as weird as it sounds. In fact, according to author Joanna Townsend, mushroom coffee is a great alternative to the coffee we’re used to, which can often come with some undesirable side-effects. If you’ve found that normal coffee boosts your anxiety, causes digestive troubles, or has any other ill-effects, maybe it’s time to try mushroom coffee?
WWTT? Ikea Ad Doubles as Pregnancy Test
The Takeaway: All this time we’ve been telling you that you have to get creative with print marketing to make it more engaging – and yet, we must admit that this idea NEVER crossed our minds. Of course, a wacky idea like embedding a pregnancy test into a print ad is not a fit for all brands; instead, the point we’d like to make here is that print marketing is most definitely not archaic in the age of digital, and it certainly doesn’t have to be boring. Get creative: If you had unlimited resources, how would you create an engaging print piece?
CES roundup: nothing like tech malfunctions… at a tech convention
The Takeaway: Whether you feel a bit of schadenfreude at the thought of an executive on stage with bunk technology, or pity for the team that planned Google’s outdoor booth for a week full of rainstorms, there are many lessons to be learned from the myriad malfunctions at CES. For one, test the heck out of your products before you unveil them to the world. Second, for big events, have a diverse team tasked with thinking through the different scenarios (like weather) and creating a contingency for as many of them as possible. Finally, don’t put all your eggs in one basket. A failure at a show like CES doesn’t necessarily mean that a product is doomed – but you must have an innovative team and a flexible plan to make sure you can recover gracefully.
How To Get Back On Track
The Takeaway: Statistically speaking, about one quarter of us have already given up on our New Year’s Resolutions, and about 42 percent didn’t even bother making one. So whether you fell off the wagon early or didn’t get on the wagon to begin with, this article is for you. Author Darius Foroux has four solid tips for how to get back on track – each of which is doable for even the worst cases.