info@extendyourreach.com 517-887-7545

Inspired creative that inspires action

The best creative (copy and/or design) captures attention, sticks with people, and – most importantly – inspires them to do something.

Every project has a goal, the reason you’re asking for it in the first place. It could be to sell something, to teach something, to persuade someone to act. The question is … how do we combine that objective, your brand, your message, and any required technical jargon into a piece that inspires action?

To us creativity is the answer.

We offer creative services on a project-by-project basis or as part of an overall marketing plan. And we work with organizations of all sizes — whether you need us to play the role of your in-house creative team or simply act as an extension of it.

Pantone Color of 2023 - Viva Magenta
Our approach to providing dynamic and effective creative includes:

We gather as much as we can about you — website, social media, brand. We look at how you present yourself to your audience and what your audience “says” about you.

DISCOVERY
& RESEARCH

Next, we listen closely as you tell us your “story”. After that comes the harder questions. What worked in the past? Why do you think it did? What didn’t work, and why not?

WE LISTEN & LISTEN SOME MORE

Finally, we look at each project from your audience’s perspective, thinking about the tactics that work best to communicate your message to “us”. What would inspire “us”?

WE LOOK THROUGH THEIR EYES

We consider every aspect of the creative and bring your ideas to life — whether in print or online. And rest assured, you have final say before a piece is finalized and delivered.

THEN … THE MAGIC HAPPENS
One Last Note:

We’re firm believers in human-to-human communication. Too often businesses forget they’re communicating to real, live human beings. It’s important to remember that your audience just wants to be recognized and treated with the dignity they deserve.

colorful wooden people interacting

Related Resources

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7 Tips for Creating Standout Direct Mail Copy

How to Create Irresistible Offers & Win the Holiday Marketing Season

What our clients are saying

“[The Extend Your Reach] team demonstrates great attention to detail, cares for each client, and is always looking out for our best interest. I would recommend EYR to any organization looking for a partner for design services.”

JESSICA SLENDAK
Marketing Director
Canadian Lakes Property Owners Corporation

“The team at Extend Your Reach is fantastic… They get the job done with minimal direction. Their design work is top-notch and they deliver exactly what we are looking for. I’ve utilized Extend Your Reach many times in different facets of my professional career and will continue to do so!”

KINDELL RERUCHA
Seller’s Agent
Lucas Howard Group

Want to make something great together?
Let's connect.

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© Copyright 2023 Extend Your Reach West Michigan
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