Marketing strategy & planning for smart
businesses in Michigan and beyond

Our work with clients usually starts with one question: What do you hope to achieve?

That’s right – our plans are driven by your goals, not the other way around. We’re not out to sell you marketing services you don’t need, and we’ll probably never tell you shiniest is best. Instead, we want to help you find the right mix to reach your audience(s) – where, when, and how they want to be reached.

Our marketing strategy and planning services are best for businesses and organizations who don’t have a dedicated marketing department, or for small marketing teams looking for a fresh perspective.

When you hire us to help you create a marketing strategy, we’ll look at the most important things first:

  1. What are your short-term goals? Long-term goals?
  2. Who are you trying to reach?
  3. What is your brand?

Once we understand the basics, we’ll help you decide which marketing channels make the most sense for your audience. We’ll work together to uncover your one big thing (the primary message behind your campaign). And then we’ll develop a timeline for each step in the plan.

Finally, our in-house creative team and a dedicated client services representative will oversee every step of the plan through to execution.

There’s a couple things you should know before we get started:

  1. We’ll always recommend taking an integrated approach instead of one-off efforts. The more you get in front of your audience, the higher return you’ll have. It’s science. (Or maybe it’s math. You know what we mean.)
  2. We’re not about “wow” factor or shiny new things (unless, of course, we’re talking cars or jewelry). When it comes to your marketing plan, we’re most concerned with finding what makes the most sense for your brand, audience, and message – even if that means taking a more traditional approach.

“It has been a pleasure to work with Extend Your Reach for the marketing of our Conference. They took the time to listen to our needs, do their research, and customize creations that were beyond our expectations. Extend Your Reach has made a great partner, and I confidently recommend them for graphic design, copywriting, and general marketing services.”

Operations Manager
First Steps Kent

Ready to start talking strategy?
Drop us a line.

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