Marketing strategy & planning for smart
businesses in Michigan and beyond

Our work with clients usually starts with one question: What do you hope to achieve?

That’s right – our plans are driven by your goals, not the other way around. We’re not out to sell you marketing services you don’t need, and we’ll probably never tell you shiniest is best. Instead, we want to help you find the right mix to reach your audience(s) – where, when, and how they want to be reached.

Our marketing strategy and planning services are best for businesses and organizations who don’t have a dedicated marketing department, or for small marketing teams looking for a fresh perspective.

When you hire us to help you create a marketing strategy, we’ll look at the most important things first:

  1. What are your short-term goals? Long-term goals?
  2. Who are you trying to reach?
  3. What is your brand?

Once we understand the basics, we’ll help you decide which marketing channels make the most sense for your audience. We’ll work together to uncover your one big thing (the primary message behind your campaign). And then we’ll develop a timeline for each step in the plan.

Finally, our in-house creative team and a dedicated client services representative will oversee every step of the plan through to execution.

There’s a couple things you should know before we get started:

  1. We’ll always recommend taking an integrated approach instead of one-off efforts. The more you get in front of your audience, the higher return you’ll have. It’s science. (Or maybe it’s math. You know what we mean.)
  2. We’re not about “wow” factor or shiny new things (unless, of course, we’re talking cars or jewelry). When it comes to your marketing plan, we’re most concerned with finding what makes the most sense for your brand, audience, and message – even if that means taking a more traditional approach.

“I am very happy with Extend Your Reach’s marketing services. [The] team has been easy to work with, extremely responsive and timely in project management as well in crisis management. [Their] impact for our company has been felt not only in our day to day marketing strategy, but in our trade show planning and execution as well. We look forward to projects in the future, and greatly appreciate [their] efforts up to this point.”

Sensible Technologies

“We stumbled upon Extend Your Reach through a referral, and we are so glad we did!  We have been impressed and delighted by their customer service and overall skill set… EYR has a wealth of experience in data management, segmentation and customization, all of which puts it ahead of the pack.  Add to that their sharp marketing team… and you have an unbeatable combination for an organization like ours.”

Development Director
Heartside Ministries

Ready to start talking strategy?
Drop us a line.

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