Quality marketing solutions built to boost your bottom line

When the rubber meets the road, we’ll be there to help you meet your goals.

From printing and mailing to email deployment, marketing execution is the part where all your marketing efforts “go live.”

We offer marketing execution for businesses of all sizes, with teams small and large. We can handle jobs from 50 pieces to 50,000 and anywhere in between.

Plus, our process is flexible to fit your needs, whether you partner with us to create and execute your marketing plan from scratch or just need us to print your press-ready files.

From postcards to multi-page booklets, our capabilities include variable data printing (see below), 5th color (a slick, glossy finish, similar to spot coating) and printing in white.
We specialize in VDP, a technology that allows us to customize the text, images, and even layout from piece to piece – all within the same print job. It’s a great solution for highly-targeted mail campaigns, personalized print pieces, and organizations with several locations.
After all this time, direct mail still holds a special place in our hearts. With 35+ years in the mail industry, we understand USPS requirements – and we have a keen sense for what it takes to get a direct mail piece opened and read. We’ll help you select the right mailing list, choose the best format for your message, and get your pieces printed and into your prospects’ homes or workplace.
We believe that email marketing is equal parts art and science, and we proudly consider ourselves both artist and scientist. We’ll manage your email campaigns from start to finish: segmenting your list, designing emails, sending them out, and monitoring the results.
Texting is a great way to get your message into the hands of your audience, quite literally – according to a 2015 Deloitte study, the average American checks his/her smartphone 46 times per day. From event/appointment reminders to discount codes, we’ll help you get your message in front of your customers, wherever they are.
With an in-house software development team, there is no end to what we can create together. Our team can build custom campaign elements to improve your call-to-action, simplify your workflow, and even help you prove ROI. From custom portals to triggered emails, we’ve got you covered.
Whether you’re running a contest, sending monthly mailings, or just need a partner on standby for print or mail, our job is to make your life easier. We’ve found we can do that by sharing puppy photos on Facebook, but providing headache-free print and mail fulfillment also helps.
You and your team have a lot of knowledge to share, whether it’s about your products, your industry, or even the lifestyles of your audience. Translated into interesting and relevant marketing content, that knowledge can help you build your brand, bring awareness to your organization, and boost business. Together, we’ll create a content marketing plan and choose the platform(s) where you’ll share what you know with the world.
Coming up with creative marketing ideas is only half the fun; the other half is proving that they work. When we start a project, we’ll talk about how we can build measurement into your plan. From coupon codes to personalized URLs, you’ll be able to prove to your team that your efforts were successful.

Whatever your marketing execution needs, we’ll work closely with you and your team to make sure the final product is high-quality, accurate, and on-time. We pride ourselves on the work we do, knowing that it’s your brand that customers, stakeholders, and prospects see.

A couple things you should know before we get started:

  1. Your mom was right: you are one-of-a-kind. What we mean to say is that your business is unique, as are your audience and your marketing challenges – which means the process for marketing execution will vary from project to project. Because of this, we aren’t able to provide standard “per piece” pricing. Instead, let us know about your project, and we’ll provide a quote tailored just for (oh-so-special) you.
  2. If something you need falls outside the scope of our expertise, we’d still love to connect! We partner with many different vendors in Michigan and beyond, and we’ll gladly refer you to a company we know and trust.

“In addition to streamlining our processes, EYR is able to capture our vision and make it a reality throughout every step of this process. They are all incredibly responsive, understanding, talented, and will do whatever it takes to ensure their customer is completely satisfied with the end product. I highly recommend the Extend Your Reach team to any company seeking a smooth and effective process for design, print, and mail services.”

Assistant Director of Admissions
Ferris State University

Ready to bring your next marketing project to life?
Get at us.

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