By: Kim Farrow Let’s talk about big ideas. No, I don’t mean that invention you came up with in seventh grade but haven’t ever gotten around to actually inventing. I’m talking about your company’s ONE BIG IDEA.   What is the Big Idea? Our version of the “One Big Idea” is a concept based on

By: Kim Farrow This is the third and final installment in the series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you’re just tuning in, be sure to check out part one and part two! — In the final installment of the series,

By: Kim Farrow This is the second part of a three part series about my learnings at Social Mitten, Michigan’s largest social media conference, hosted by Social Media Club Great Lakes Bay. If you haven’t already, check out part one. — The theme for this second set of lessons? The larger role of marketers.  

By: Kim Farrow NOTE: This post started out as a quick summary of my main takeaways from Social Mitten 2016. But as I wrote, I found it was important to go more in depth with each lesson – which is why I’ve decided to break them up into three posts based on theme. This is

This is NOT just another opportunistic Pokémon GO blog post. By Kim Farrow Three weeks ago, the world as we know it was changed in a tidal wave of nostalgia. It’s started with the release of a free app called “Pokémon GO” – a mobile augmented reality game based on the franchise that took over

By Kim Farrow Email marketers have a few golden rules when it comes to email subject lines. For instance: Avoid words or extra characters that can make your email look like spam (like eight exclamation points). Keep subject lines to 50 characters or less. Don’t make false promises or mislead the reader. But even the

by Kim Farrow, marketing associate If any one of the 2016 presidential candidates could promise more time in the day, I’m almost certain that person would win by a landslide. Professionals of all types – marketers included – are up to their ears in to-dos. Never mind that our days our filled with barrages of

Name Kim Farrow Title Content Manager Location I work in Grand Rapids, but help provide marketing support for both facilities. Where did you grow up? In Livonia, a suburb of Detroit. What was the last book you read? The last book I listened to was Bossypants by Tina Fey. I listened to the entire audiobook