As marketers, sales people, or business owners, we all know that branding is an important part of building a business. And we constantly see the effects (good and bad) of big brands all around us.
But what exactly is branding?
More importantly, what isn’t it?
The recorded webinar below will take you through the most common misconceptions we see when it comes to branding; plus, how you can overcome these misconceptions to make your brand work for you.